Some fashion commercials have been accused of racism and led to boycotts from prospects. Globally identified Swedish fashion model H&M faced this concern with certainly one of its children’s wear commercials in 2018. A Black youngster carrying a hoodie with the slogan “coolest monkey in the jungle” was featured within the ad. This instantly led to controversy, as “monkey” is often used as slur against Black individuals, and caused many customers to boycott the model. Many people, including celebrities, posted on social media about their resentments towards H&M and refusal to work with and buy its merchandise.
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